The Rest of the Story
Sport DimensionsYou see races and sports on TV all the time. It is normal to focus on the competition, the athletics, the pageantry, the spectacle. There is an energy that comes off of those events with people gathered to watch the best of the best compete to win.
What you don't see are the thousands of hours that go on behind the scenes well before the event. All of the business dealings, the preparation, the logistics, the planning and re-planning.
We will discuss this and much more on The Rest of the Story.