The Best Idea Yet

The Best Idea Yet

Wondery
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The untold stories behind the products you’re obsessed with and the bold risk-takers who made them go viral.

How did Birkenstocks go from a German cobbler’s passion project 250 years ago to a starring role in the Barbie movie? Who created that bottle of Sriracha permanently living in your fridge? Did you know the Air Jordans were initially banned by the NBA, or that Super Mario became the best-selling video game character ever thanks to a strategy called “The Infinite Game?” On Wondery’s new weekly podcast The Best Idea Yet, Nick Martell and Jack Crivici-Kramer (hosts of the award-winning daily pop-business podcast, The Best One Yet) have identified the most viral products of all time and reveal their untold origin stories — plus the bold risk-takers who brought them to life. From the Happy Meal to Levi’s 501 jeans, come for the products you’re obsessed with, stay for the business insights that’ll make you the most interesting person at your next brunch.

Follow The Best Idea Yet on the Wondery App or wherever you get your podcasts. You can listen to new episodes early and ad-free on Wondery+. Join Wondery+ in the Wondery App, Apple Podcasts or Spotify. Start your free trial by visiting www.wondery.com/links/the-best-idea-yet/ now. 

  • No. of episodes: 7
  • Latest episode: 2024-11-19
  • Business

Where can you listen?

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Episodes

Questions & Answers

How many episodes are there of The Best Idea Yet?

There are 7 episodes avaiable of The Best Idea Yet.

What is The Best Idea Yet about?

We have categorized The Best Idea Yet as:

  • Business

Where can you listen to The Best Idea Yet?

The Best Idea Yet is available, among others places, on:

  • Apple Podcasts
  • Podtail
  • Google Podcasts

When did The Best Idea Yet start?

The first episode of The Best Idea Yet that we have available was released 8 October 2024.

Who creates the podcast The Best Idea Yet?

The Best Idea Yet is produced and created by Wondery.