The Strategy, Mindset and ROI Behind my Personal Brand's Launch Event
In this episode of KO Your Brand, Top Personal Branding & Publicity Expert, Katrina Owens, takes you behind the scenes of her sold-out podcast launch event, Launch & Learn. She breaks down the strategy, mindset, and logistics behind planning a personal brand launch party as a high-ROI business move.
Whether you're thinking about launching a podcast, a new offer, a rebrand, or any major business milestone, Katrina walks you through exactly why you should be throwing a launch party, and what you need to evaluate before doing it.
She shares how she curated an event that wasn’t just about her, but deeply valuable for attendees. From the decision to charge for tickets to the surprise emotional journey of selling just one ticket in the first 48 hours, this episode pulls back the curtain on what it really takes to plan and profit from a personal brand event.
Links & Mentions:
Learn more about Katrina's 1:1 Personal Branding & Publicity Coaching programs by booking a Discovery Call: https://calendly.com/knockoutdirective/30minFollow Katrina on Instagram: https://www.instagram.com/knockoutdirective/Follow Katrina on LinkedIn: https://www.linkedin.com/in/owenskatrina/Follow KO Your Brand Podcast on Instagram: https://www.instagram.com/koyourbrand/
KO Your Brand
Step into the ring with Personal Branding & Public Relations Expert, Katrina Owens, on KO Your Brand. Each week, she’s serving up the best strategies to help you feel FAMOUS for your work. Fun, engaging, and packed with actionable tips, Katrina’s here to help you throw your best punches and pitches. Tune in every Wednesday for new episodes. Ready to step up your game?
- No. of episodes: 23
- Latest episode: 2025-06-11
- Business Entrepreneurship Marketing
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