5 Core Beliefs That Drive Sales Success | Derek Roberts
If you want to sell more, you need to talk less and listen better.
Customers don’t want to deal with a pushy, aggressive salesperson–they want someone who listens to their needs and addresses their problems.
In this episode of How to Sell More, host Mark Drager and guest Derek Roberts challenge the outdated stereotype of the aggressive salesperson. They reject the image of pushy sales reps who prioritize closing deals over customer needs and rally for a smarter, more thoughtful way to sell.
In Episode 108, you’ll learn:
✅ Why sales is the only profession "defined by those who do it badly" and how to overcome this stereotype
✅ The five critical self-beliefs that can make or break a sales career
✅ Why the pressure to buy should come from the customer, not the salesperson
✅ How to sell through your customers to their customers in B2B environments
✅ The value of coaching for even your highest-performing sales team members
✅ The #1 tip for selling more effectively in today's business environment
Meet today’s guest: Derek Roberts is a Sales Leadership Expert, Speaker, and the Co-Author of Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance. He’s the President of Roberts Business Group and an Executive Partner with Integrity Solutions.
Ready to let go of pushy strategies and supercharge your success with authentic selling? Listen to the full episode now!
🔥 Connect with Mark Drager on LinkedIn → hi.switchy.io/markdrager
🔥 Connect with today’s guest, Derek Roberts on LinkedIn → https://www.linkedin.com/in/derekroberts1
📖 Get your copy of Listen to Sell: How Your Mindset, Skillset, and Human Connections Unlock Sales Performance →
https://www.amazon.com/Listen-Sell-Skillset-Connections-Performance/dp/1774583763🔥 Learn more about Derek Roberts’s work → https://www.integritysolutions.com
How To Sell More
Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales.
Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat the competition. So you and your team can sell more.
Listen, learn, and subscribe today.
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