How to Build a $100,000 Personal Brand (In Just 90 Days) | 063
Today I'm joined by Darrell Vesterfelt to explore why personal brand might be the most overlooked asset for early-stage founders.
First, Darrell shows why traditional startups should borrow strategies from the creator world, sharing how he's helped companies drive sales and recruit talent through founder-led marketing. Then we dig into a step-by-step playbook for building your baseline presence - from getting your first podcast interview to crafting foundational content.
You'll learn how to develop a personal brand that supports real business goals, create content efficiently without letting it consume your time, and increase conversion rates across recruiting, sales and partnerships.
Timestamps:
00:00 Introduction
01:33 Behind Mount Haley Holdings
02:29 The Stigma Around Personal Branding
03:14 The Power of Personal Branding: Practical Steps
05:47 5 Personal Branding Tips for Founders
09:05 Step 1: How to Get Interviewed on Podcasts
11:45 Step 2: Develop a Founding Story
12:24 Step 3: Setting Up Social Media Profiles
15:41 Step 4: Writing Foundational Essays
18:03 Step 5: Business Case Studies
20:38 How to Get High-Ticket Clients Through Personal Branding
25:37 Why Keep Investing in Personal Brand at $40M ARR
29:21 How to Attract Top Talent with Personal Branding
33:02 Using Personal Brand to Build Company Culture
38:40 Personal Branding Within Teams
41:59 How to Create Educational Content That Sells
53:17 Turning Personal Brand into Marketing ROI
57:30 Building Community Around Your Business
01:03:20 How to Systematize Content Creation
01:06:22 Closing Thoughts
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Follow Darrell:
Website: https://darrellvesterfelt.com
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LinkedIn: https://www.linkedin.com/in/darrellvesterfelt
Featured in this episode:
Mount Haley Holdings: https://www.mounthaley.com
Good People Digital: https://mygoodpeople.com
Boomtown: https://boomtowngrowth.com
HubSpot: https://www.hubspot.com
Mighty Networks: https://www.mightynetworks.com
Charli (Kit Creative Director): https://www.charlimarie.com
Deliverability Podcast: https://deliverability.transistor.fm
Webflow: https://www.webflow.com
Framer: https://www.framer.com
Hampton: https://www.joinhampton.com
Sam Parr: https://www.linkedin.com/in/parrsam
Leadpages: https://www.leadpages.com
Cast Magic: https://www.castmagic.io
Jason Lemkin: https://www.linkedin.com/in/jasonmlemkin
Highlights:
02:19 Personal Branding: The Silicon Valley Stigma
14:46 Social Media Audit Checklist for Founders
25:59 Why I'm Still Building My Personal Brand at $40M ARR
29:21 Using Personal Brand to Improve Hiring
34:41 How Kit Creates Internal Content
38:37 Team Personal Branding Strategy
57:24 Kit Building an Online Business Community
The Nathan Barry Show
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
- No. of episodes: 84
- Latest episode: 2025-06-26
- Business Entrepreneurship Marketing
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