Building a $2,000,000 Business Plan for a Creator in 62 Mins | 061
In this episode, Justin Moore reveals how he built a $600,000 annual business from sponsorship coaching.
Justin walks me through his business - from the on-demand course and audit tool that bring in new clients, to his high-touch coaching program that transforms how creators approach brand deals. Then I help him map out a path to $2 million in revenue by leveraging his upcoming book and optimizing his funnel.
You'll learn about growing through referrals, using smart tools to attract ideal clients, and finding the balance between aggressive growth and keeping what works.
Timestamps:
00:00 Introduction
01:13 Revenue Growth: From $88K to $600K+
05:33 Building an Effective Marketing Funnel
09:01 Newsletter Growth Strategy
18:30 Creating Tools That Convert
22:12 How to Prioritize Tasks as a Creator
23:51 Transitioning from Side Project to Real Business
28:29 Setting Work-Life Balance Goals as a Creator
29:41 Using a Book to Scale Your Business
31:17 Will Writing a Book Hurt Your Business?
33:11 How to Package and Position a Book
35:25 Why Word of Mouth Matters for Books
39:39 Optimizing Your Revenue Streams
43:33 Top of Funnel Marketing Strategies that Work
01:00:12 Closing Thoughts
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Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry
LinkedIn: https://www.linkedin.com/in/nathanbarry
X: https://twitter.com/nathanbarry
YouTube: https://www.youtube.com/@thenathanbarryshow
Website: https://nathanbarry.com
Follow Justin:
Instagram: https://www.instagram.com/creatorwizard
Website: https://www.creatorwizard.com
YouTube: https://www.youtube.com/@creatorwizard
X: https://twitter.com/justinmooretfam
LinkedIn: https://www.linkedin.com/in/justinnmoore
Featured in this episode:
Sponsor Magnet (Book): https://www.sponsormagnet.com
Morning Brew: https://www.morningbrew.com
Spark Loop: https://www.sparkloop.app
Creator Network: https://creatornetwork.kit.com
Pat Flynn: https://www.patflynn.com
Jay Clouse: https://creatorscience.com
Atomic Habits (Book): https://jamesclear.com/atomic-habits
Dan Martell: https://www.danmartell.com
Buy Back Your Time (Book): https://www.buybackyourtime.com
Tiago Forte's Essay: https://fortelabs.com/blog/the-financial-reality-of-a-traditionally-published-book-a-complete-breakdown
Bonnie Christine: https://www.bonniechristine.com
Darrell Vesterfelt: https://darrellvesterfelt.com
Brian Harris (Growth Tools): https://growthtools.com
HubSpot: https://www.hubspot.com
Buffer: https://www.buffer.com
Creator Flywheels Course: https://creatorflywheels.com
Highlights:
16:31 How to Make Money Online
19:55 Why Tools Are Great Lead Magnets
23:11 Time Management Tips for Creators
25:49 Getting Past Startup Trauma as a Creator
33:10 The Strategy Behind Successful Book Launches
48:45 Choosing Between Multiple Products vs One Focus
The Nathan Barry Show
As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses.
On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions.
You get unique insight into how creator businesses work and what you can do to increase results in your own business.
One of the things Nathan is passionate about is helping you create leverage.
Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork.
Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M.
Learn how to get more results with less effort and:
Grow faster over time.
Work less hard over time.
Make more money over time.
- No. of episodes: 82
- Latest episode: 2025-06-12
- Business Entrepreneurship Marketing
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